Terms & Conditions

01Who these terms apply to

These Terms and Conditions ("Terms") apply to your access to and use of the EYI website ("Site") at eyi.io, and to any communications or initial enquiries made through the Site. Substantive services are provided only under a separate written services agreement signed between EYI and the client.

By using the Site you confirm that you accept these Terms.

02About us

The Site is operated by EYI Consulting Limited (trading as "EYI"), a company registered in Cyprus. Our contact details are at the end of these Terms.

EYI is a B2B service provider. The Site is intended for business users and is not directed at consumers or minors.

03The service in summary

EYI operates a managed performance-marketing service. Our proprietary system plugs into our clients' existing advertising campaigns, and our team operates the optimization layer alongside the client's media buyers. The exact scope, deliverables, fees and timelines for any engagement are agreed in a separate written services agreement (the "Engagement Letter").

Anything described on the Site — including packages, fees, timelines, dashboards and screenshots — is illustrative. It does not, by itself, create a binding offer.

04How an engagement is formed

1. You contact us via the Site or by introduction.
2. We hold one or more discovery calls and exchange information.
3. If both sides decide to proceed, we issue an Engagement Letter setting out scope, fees, term, baseline and commercial terms.
4. The engagement is binding only once the Engagement Letter is signed by both parties.

05Fees and payment

• Fees are set out in the Engagement Letter. The packages shown on the Site (Starter, Growth, Enterprise) are illustrative starting points and may be adjusted in the Engagement Letter to reflect scope and scale.
• Unless otherwise agreed in writing, invoices are payable within 14 days of issue.
• All fees are exclusive of VAT, which is added where applicable under Cypriot law.
• Late payment may attract interest and suspension of services in line with the Engagement Letter.

06Client obligations

To deliver the service effectively, the client agrees to:

• Provide accurate, complete information about its business, campaigns and goals.
• Grant EYI the access required to operate the system — typically read/write access to advertising accounts, trackers and reporting tools, scoped to the engagement.
• Hold all required rights, licences and consents for the advertising content and underlying products or services being promoted.
• Ensure that its campaigns and underlying business comply with all applicable laws and platform policies.
• Cooperate in good faith on review cycles, approvals and decision points.

07Intellectual property

• EYI IP. Our system, methodology, software, documentation and know-how remain our exclusive property. The client receives a non-exclusive, non-transferable right to use the system for the duration and purpose of the engagement.
• Client IP. The client retains ownership of its trademarks, brand assets, campaign data and content.
• Outputs. Reports and bespoke deliverables produced for the client may be used by the client for its internal business purposes. Aggregated, anonymised insights derived from the engagement may be retained by EYI to improve the system, provided they cannot reasonably be associated with the client.

08Confidentiality

Each party agrees to keep confidential the non-public business and technical information it receives from the other in connection with an engagement, and to use it only for the purposes of that engagement. Confidentiality obligations survive termination for a period set out in the Engagement Letter (typically three years).

09Data protection

Where EYI processes personal data on behalf of a client, the parties enter into a Data Processing Agreement that forms part of the Engagement Letter and reflects the requirements of the EU General Data Protection Regulation (GDPR) and applicable Cypriot law. Our handling of personal data we collect about Site visitors and prospective clients is described in our Privacy Policy.

10Performance, baselines and "lift"

Where the Engagement Letter references performance against a baseline:

• The baseline is agreed in writing at the start of the engagement, based on a defined historical window and methodology.
• Lift is measured according to that methodology; both parties agree to act in good faith if the methodology needs adjustment for material changes in market conditions, channels or attribution.
• Past performance is not a guarantee of future results. EYI makes no warranty as to specific outcomes beyond the commitments expressly set out in the Engagement Letter.

11Limitation of liability

To the maximum extent permitted by law:

• Neither party is liable to the other for indirect, consequential, special or punitive damages, or for loss of profits, revenue, goodwill or anticipated savings.
• Each party's total aggregate liability arising out of or in connection with an engagement is capped at the fees paid by the client under that engagement in the 12 months preceding the event giving rise to the claim.
• Nothing in these Terms or any Engagement Letter limits liability for fraud, wilful misconduct, gross negligence or any liability that cannot lawfully be limited.

12Term and termination

• Engagement term, notice periods and termination rights are set out in each Engagement Letter.
• Either party may terminate for material breach not cured within 30 days of written notice.
• On termination, EYI ceases to operate the system on the client's behalf. The client retains its accounts and data; EYI retains its IP, system and any aggregated, anonymised learnings.

13Use of the Site

• You agree not to use the Site for any unlawful purpose, not to attempt to interfere with its operation, and not to reverse-engineer or scrape it.
• The Site is provided "as is". We try to keep it accurate and available, but we do not warrant uninterrupted access or error-free content.
• Logos, images and copy on the Site are protected by intellectual property rights. You may not reuse them without written permission, except for short fair-dealing quotations with attribution.

14Third-party links

The Site may link to third-party websites (for example, partners or service providers). We are not responsible for the content, policies or practices of those sites.

15Changes to these Terms

We may update these Terms from time to time. The "Last updated" date at the top of the page shows when the current version took effect. Material changes that affect existing clients will be notified to those clients directly.

16Governing law and disputes

These Terms are governed by the laws of the Republic of Cyprus. The courts of Cyprus have exclusive jurisdiction to resolve any dispute arising out of or in connection with the Site or these Terms, except that EYI may seek interim or injunctive relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

17Contact us