EYI Consulting works with approved media partners and advertisers to deliver performance-based customer acquisition campaigns across selected digital verticals. CPA, CPL and RevShare pricing, programmatic and direct media buying, end-to-end source verification.
Four views from the EYI console — client overview, the live bid optimizer, the fraud and source-verification queue, and the weekly attribution report. The same screens our operators use, shared with every client.
Tier, status, lifetime spend and lift versus baseline, active campaigns, and a full activity log. The single view our account managers and the advertiser share — no second set of books.
Placements, budget pacing per campaign and bid alerts in real time. Configurable CPA targets per channel, automated spend caps, programmatic and direct sources side by side, and one-click campaign pause.
One screen for the trust & safety team: pending source reviews, risk-scored alerts, bot-traffic detection, IP and behavioural anomaly clusters. Every case is timestamped and exportable for the advertiser or external auditor.
Every week, the same view as our team — spend, conversions, CPA and lift versus the agreed baseline, broken out by source and channel. No black box. Sent every Monday and exportable for finance, advertiser or banking review.
EYI works exclusively with advertisers in regulated, business-to-consumer verticals. Each vertical is operated by a team that knows its compliance baseline, attribution model and acceptable traffic sources — we do not run blind or unbranded inventory.
Licensed online casino and sportsbook operators. We work only with brands holding active licences in their target markets.
Regulated fintech, EMI, brokerage and consumer-finance products. KYC-ready lead delivery, jurisdictional targeting only.
Mobile app install and in-app event campaigns. Postback-based attribution through MMP partners (AppsFlyer, Adjust, Branch).
Direct-to-consumer brands and online retail. First-purchase CPA and revenue-share arrangements with verified merchants.
SaaS, streaming and subscription consumer products. Trial-to-paid attribution with cohort tracking and churn-adjusted payouts.
Real-time bidding via third-party DSPs (Xandr, DV360) and direct SSP integrations on the supply side. We do not own our own DSP — we operate on commercial ad-tech infrastructure.
Direct-deal media buying with contracted publishers and affiliate partners. Every traffic source is onboarded with KYC, banking details and a signed insertion order before going live.
Every click and conversion runs through a fraud-detection layer — IP, device, behavioural and conversion-pattern checks. Suspicious sources are quarantined, reviewed and either reinstated or terminated.
Server-to-server postbacks and pixel-based attribution depending on the advertiser. All campaign-level data is auditable, time-stamped and exportable for advertiser, regulator or banking review.
Every advertiser and every traffic source moves through the same five-step process — documented, time-stamped and auditable. The same workflow is shown to clients, to auditors and to banking counterparties.
All advertisers and publishers undergo internal review before activation. Entity verification, licensing checks for the relevant geography, and sign-off on the commercial structure.
Campaign terms, target GEOs, approved traffic sources and conversion requirements are documented in writing before launch. No verbal scopes, no live changes without record.
Approved traffic sources are activated within the agreed campaign restrictions. Out-of-scope sources are blocked by default and require a documented exception.
Traffic quality, conversion behaviour and fraud indicators are continuously monitored. Suspicious sources are quarantined, reviewed by a human operator, and either reinstated or terminated.
Performance reporting and commercial settlements are managed according to agreed campaign terms. All reports are exportable for the advertiser, auditor or banking counterparty.
Entity verification, beneficial-ownership check and contracted insertion order before any publisher is activated. No anonymous sources.
Daily monitoring of click and conversion patterns by source, with thresholds for abnormal behaviour that trigger quarantine and human review.
IP, device, behavioural and conversion-pattern checks on every event. Bot signatures, click farms and incentivised traffic are filtered out.
Geo-blocking against EU, UK, US and UN sanctions lists at the campaign level. Restricted jurisdictions cannot be activated without compliance sign-off.
Controller/processor split documented per advertiser, with DPA on file. Personal data is minimised, retention-capped and never resold.
Adware, brand bidding, cookie-stuffing, incentivised installs and misleading creatives are prohibited. Breach results in termination and clawback.
Three packages — for new clients, growing brands and enterprise accounts. The system, the team and the reporting are the same. The package decides scale, channels and the level of senior involvement.
A predictable onboarding. Advertiser KYC up front, then a clean plug-in to your existing accounts, then live operation with weekly attribution review.
30-minute call plus advertiser onboarding pack. We verify the licence, the entity and the vertical, and check whether the spend profile fits.
We connect to your existing accounts, MMP and trackers. No migrations. Your team keeps their tools; we add bid optimisation and source verification alongside.
Our team operates the optimisation layer day-to-day. You see live results through the shared console and a weekly attribution review.
As performance proves out, we expand into new sources, new geos, new creatives. The longer we work together, the deeper the source list becomes.
If something here isn't covered, our team is on the other end of the contact form below — no marketing in the middle.
No. EYI is a managed media-acquisition service. Our console gives clients a live view of performance, but the day-to-day buying, optimisation and source verification work is operated by our team.
iGaming (licensed operators only), regulated financial services, mobile apps, e-commerce and consumer subscriptions. We do not operate in unregulated CFD/FX, adult, pharma, crypto investment schemes, or any vertical where the advertiser cannot show a current operating licence for the geography they want to acquire users in.
A mix of programmatic media buying on commercial DSPs (Xandr, DV360 and similar) and direct insertion orders with vetted publishers and affiliate partners. Every direct source is KYC-ed and contracted before going live; programmatic supply is filtered through inclusion lists and anti-fraud rules.
CPA, CPL or RevShare, depending on the vertical and the advertiser. We agree a payout per qualified action up front and reconcile against the advertiser's own attribution data on a weekly or monthly cycle. Invoices are issued from EYI Consulting Limited (Cyprus) with full backing reports.
Every click and conversion runs through a fraud-detection layer covering IP, device, behavioural and conversion-pattern signals. Suspicious sources are quarantined, reviewed and either reinstated with notes or terminated. Every case is logged and exportable for advertiser or auditor review.
The optimisation layer needs a learning period — typically 2 to 4 weeks of live traffic — before bid and source decisions start producing meaningful lift. Most clients see the first clear signal by week 4 and a settled baseline by week 8.
You own your campaign data, accounts and creative. The optimisation methodology and our internal source lists stay with EYI. If we part ways, you keep what you came in with, plus the campaign data that ran during the engagement.
30 minutes with our team. We'll learn your campaigns, walk through how the buying stack would plug in, and tell you honestly whether the engagement makes sense for your vertical and volume. No pitch deck, no sales theatre.
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